Many businesses big or small all face a common struggle; a balancing act of plans, marketing strategies, and decisions. Business managers also spend a considerable amount of time implementing all the strategies they’ve come across and yet business isn’t exactly booming as anticipated or forecasted. So why is this happening?
Well, in a congested market and with aggressive business practices, it’s all about standing out from the crowd. And your marketing strategies have a lot more to do with it than most businesses realize.
So, how do you stand out from the crowd? How do you effectively get your message out to the right audience? How do you increase the visibility of your business, increase sales and maintain a profit at the same time?
Of course, these days almost every business has an online presence and are all vying for attention from social media, blogging, pay-per-click advertising, and search engine optimization.
Nonetheless, whether your business provides services or sells products, getting the word out has become increasingly burdensome. And without the right marketing strategies to identify leads, get clients/customers, fuel your growth, make a profit and staying afloat it will be virtually impossible.
These are some marketing strategies to help you grow your business
Yes! Social media works. It can’t be ignored. Almost every person on the planet is on at least one social media platform. It’s a gold mine for prospecting and winning clients as well as keeping everyone informed. Some businesses have been built solely on the backs of social media.
Post your services or products, even your thoughts. Post what you think is relevant and useful to the business’ audience. Something they can learn more about your business, services or the niche or industry.
Now the trick with social media is knowing which platforms your target audience is most likely to use. For example, if you offer B2B services LinkedIn is the best platform to be on.
Location matters too. For example, Chinese people use WeChat, Weibo, QQ, TikTok, etc.
Blogging is arguably still the top cost-effective way to get the word out about your business. Its tedious writing content, doing outreach campaigns to other sites in your niche or industry but if done correctly, the reward would be immense.
Tip: hire a freelance writer or blogger to do this for you and focus on your business.
Making video tutorials, product demos, reviews, vlogs, and video ads is one of the most effective ways businesses can use to let prospects and clients know more about their services.
According to Forbes “90% of customers report that product videos help them make purchasing decisions”.
So, teach people something useful. Do step-by-step tutorials. The more value you provide, the quicker you can increase your visibility, and subsequently sales.
Do Search Engine Optimization
There are billions of websites out there and in your niche be sure there are millions of websites vying for attention from the same clients you are aspiring to get. In other words, it is harder for small and local businesses to rank for simple keywords for their niche.
As a local business, focus on Local SEO. With local SEO, its specific to certain businesses that find it difficult to get faraway clients. Local SEO enables businesses to work on very specific keywords for a geographical area. For example, dentist in Minnesota.
So, if you are a chiropractor or a dentist in Minnesota instead of competing with tens of thousands of dentists in the United States for the keyword dentist and teeth whitening, simply use dentist in Minnesota or teeth whitening expert in Minnesota.
Why this is so effective, if you are a dentist in Minnesota even if someone in Dallas, Texas sees your website its highly unlikely that they will come to your location because they need someone that is closer to them. So, Local SEO. Makes sense, right?
You need to be persistent and patient to successfully implement and reap the rewards from your marketing strategies.
Let me know in the comments which strategies you’ve implemented and those that worked for your business